Analysis Of Lauren Becker s If I Would Leave Myself Behind

Review Lauren Becker’s If I Would Leave Myself Behind Verbosity is an illness many writers struggle to keep in remission. Writing about human components and sensations must require some form of complicated, convoluted thought or idea—or does it? Straddling a line between pompous and simplistic can be a difficult feat when trying to compile a new and exciting story. Few accomplish their desired effect, be it to educate or move a reader. However, great author’s understand the significance of finding which words and meanings are significant, and which area not. Lauren Becker’s use of prose is impeccable in her 2014 novella. Lines such as, â€Å"You really should pay attention because you’ll forget the important things,† hold some weight singularly, but fill the reader with a deep sense meaning when read in the context of her book. Becker, author of the well-composed collection of short stories and a novella entitled If I Would Leave Myself Behind straddles the line beautifully with her simple prose and profound significance. Her minimalistic writing doesn’t reduce the impact of her collection. Whether it be the emotions we strive to understand, or idiosyncratic, abnormal behavior we endure in those we love, If I Would Leave Myself Behind is a fit read for avid readers, and those who can only stand reading for a short meme, a twitter post or a half page blog. A deep seeded search for reason behind human behavior can be found in each story. Opening her novella with modern

The Significance Of Brand Identity For Company Success Book Report/Review

Essays on The Significance Of Brand Identity For Company Success Book Report/Review ï » ¿The Significance Of Brand Identity For Company Success Alina Wheeler’s Book, talks about branding identities. Branding is an oft confused word with corporate identity and corporate image. The meanings of both these words are remarkably different. Corporate identity refers to logo creation, the company’s name, tag, the visual expression and it gives and the looks it depicts. Corporate image on the other hand, is what the public perceives of the company. If the perceived image is what the company wants it to be like it or not. Thus, corporate branding is an entire process. It has to be planned, strategized and aligned with the goals of the organization. Wheeler also highlited brand identity and the process involved in her book. Brand identity is essentially the visual expression of a brand which is communicated to the world outside. It includes the corporate name, its logotype or mark, the communications and visual appearance. It is important for the brand identity of a brand to be strong. This because the brand plays an important role in establishing an emotional connection with the consumer and reflects the brand position and the desired image. (Wheeler n.d.) The brand identity creation process is a five stage process as explained in the book. It comprises of the following steps: 1. Conducting research 2. Clarifying strategy 3. Designing identity 4. Creating touch points, and 5. Managing assets. The entire process begins with an analysis of the business needs and ends with the application of the brand identity to different pieces of marketing communication. Step 1 revolves around market research and analysis. In this a document is made which takes into account the marketing situation. Step 2 builds on the marketing strategy behind the brand identity development. Steps 3-6 Is where the creative work is done and it involves exploring and working on the logo mark and logotype. The Process Phases and Deliverables: 1. Conducting Research: In the first step, the details of the project are thrown into perspective. All the minute details regarding the project are learnt in this step. All the current information as well as that information which is needed to bring the branding elements forward is brought to light. The vision for the project is clarified and so are the strategies and goals established. The needs and perceptions of various stake holders are critiqued and analyzed. Different types of audits are conducted in this phase. These include the technology, legal and language audits. Existing brands, their profitability and curativeness along with the brand architecture is evaluated here. 2. Clarifying Strategy: Clarifying strategy is the second phase and in this phase whatever has been learned is eventually synthesized and a strategic plan is formulated. The brand strategize is clarified here and a positioning platform is developed. The brand attributes are co-created, a brand brief is written and so is a creative brief written. 3. Designing Identity: In this third phase, the future is visualized. Everything is done in accordance with expected future trends. Any ideas are brain stormed and the best ones filtered out. A design for brand identity is created, various applications are explored and brand architecture is also finalized here. A visual strategy is present and an agreement point achieved. 4. Creating Touch points: The design decided upon in third stage is finalized in this stage. Trade protection is initiated and prioritization of design applications is done. The brand architecture is finally applied in this stage. 5. Managing Assets A synergy revolving around the brand is built in this phase. The launch strategy and plan is also developed. It is an accepted practice to launch internally first and then go for an external launch. Any standards and guidelines are developed in this phase. Book 2: What Kids Buy and Why Dancuff in this book of his discusses the Product Leverage Matrix. This tool projects the big picture to us and gives us an idea of all the things we need to be aware and to be informed of, in order to integrate all aspects of a product or program. Leverage denotes power. This means that the character, the product and the program not only attracts the attention of the targeted child consumer but also meets his needs at a certain level. It is important to provide that this power associated with each program varies substantially for every product. The product leverage matrix is an important tool for getting down to where exactly the power is coming from and is a comprehensive model that determines the analysis of an existing product or program and for the development of a new one. (Cuff 1998) The variables as explained by Dancuff of a Product Leverage Matrix are as following: 1. Medium/ Products: What is the product category? Is it software, is it a book, is it a TV show, and is it a food outlet? How is product packaging being taken care of? 2. Concept: What is the concept of the product. Around what ideology does the product revolve. 3. Point of View: What would be the psychological perception that the product would create. What is the opinion like out there regarding it. Is it anti social? Is it social?Is it fun frolic filled. What exactly is the message being relayed through the product. Moreover, how will the product impact the company’s image. Will it trigger a good word of mouth, would be indifferent or would it strike negative publicity for it. 4. Content: What is the verbal and visual content of the program? How will it be relayed to the consumer? How will it be manifested into its verbal and visual forms eventually? 5. Context: Context is the geographical setting of the product and the time frame in which product is set. What are the surroundings of the product like? What is the social environment like? What are the competitors products like? What position do they command in the market? What areas have been left untapped by them? Thus it is about what is competing environment or the context of the product. (Cuff 1998) 6) Process: How does the program/flow works. What is the process like? 7) Character(s)/Personality: What fantasy based characters have been incorporated in the program? Are there any archetypes. 8) Attitude/Style: What is their attitude and style like? How should they be depicted? TOP OF MATRIX - Essence: What is the central essence of the brand? What is it depicting? - Point of Difference: What is our edge in the brand against competitor? What is that one different thing that will make the brand stand out? - Promise: What promise are we making to the customer? Are we delivering the promise? - Competition: What is the competition like out there? How many competitors are there? - Positioning: How has the brand been positioned in the minds of the consumer. THE BIG PICTURE The Center of the Matrix - Age: What is the target age of our brand? - Gender: What gender are we targeting? Is it just male or female or is it both. - Stage: What stage of development is the target child in? What is his age bracket? - Structure: What is the structure of the brain of the target audience like? Are they in their development phase or have they developed logical and reasoning skills. - Dimension: A child’s life can take place in a myriad of dimensions. The child can experience her life in various ways. It can be physically, emotionally, socially and even morally. - Style: What is the learning style of the child? Is it visual? Is it cue based? THE NEEDS AND WANTS OF THE TARGET CHILD A product is successful if it is able to satiate either the long term or the short term needs of a child. This has to be understood. For instance before the age of 6 children are more keen on accumulating toys and stuff, but after the age of 6, they become more keen on cumulating things. They start paying more attention to the details, become pro at comparisons. Thus, it is important that whatever product is made, keeps into perspective these details of a child’s development stage. In the Ages 8 through 12 part of the paper, Cuff discusses the neocortical developmental focus which has critical implication on product and program development alongside the ways in which they should be marketed and advertised to kids in the age bracket of 8 to 12. At this point, the child is no longer a fantasy oriented child. He is developing fast and has started developing reasoning skills and has now opened up more to brain oriented activities. So any marketing drive, as Cuff points has to be designed keeping this in perspective. Bibliography Cuff, Dan. What Kids Buy and Why. Simon and Schuster, 1998. Wheeler, Alina. Designing Brand Identity.

Beef Customer Satisfaction Essay Example For Students

Beef Customer Satisfaction Essay NOVEMBER DECEMBER 2004 ISSUES UPDATE 45 I S S U E SUPDATE2 0 0 4by Rick McCartyExecutive Director, Issues Management NCBASummaryThe checkoff-funded beef safety tracking survey conductedin November 2004 found that fresh beef steaks/roasts remainedthe protein with the highest consumer confidence in safety. Thesurvey asks consumers to give grades to foods for being safe toeat and 76 percent of survey respondents gave steak/roast an Aor B for safety. BackgroundThe beef safety tracking surveys are quarterly telephonesurveys of a national, random sample of U.S. adults. Vegetarians do not answer the survey. The margin of error forsurvey data is plus/minus 3.2 percent. General food safetyThe percentage of Americans giving U.S. food in general anA or B for safety has remained relatively stable with some smallfluctuations in the past year. However, this survey found thepercentage of A/B grades (70%) significantly lower than inNovember 2003 (74%) and at the lowest score since November2002 (69%). The November 2004 score is much lower than the77 percent measured during the last survey in May 2004. Safety of specific fresh foodsThe safety ratings for specific fresh foods remained stableduring the past year with no significant differences in theratings in November 2004. Fresh fruits and vegetables areconsistently at the top of the list when it comes to safety gradesgiven to specific fresh foods one might buy in a grocery store. Fresh beef steaks and roasts receive the highest meat productsafety grade (76%). Tied for second place with 70 percent of consumers gradingA or B were fresh pork chops and microwaveable foods. Foodswith lower consumer safety grades were fresh ground beef(64%), fresh chicken (63%), fresh fish (60%), fresh ground pork(56%) and pre-prepared foods from the deli (52%). Specific concerns regarding food safetyThe safety tracking survey asks consumers to rate their levelof concern about specific safety issues on a 5-point scale, withone being not concerned and five being extremely concerned. The percentage of top two scores (4-5 ratings on the scale)indicate the issues of greatest concern. Safety issues tend not to be top of mind with consumers,evidenced by the fact that safety issues barely register whenconsumers state reasons for eating less beef. However, whenasked to think about specific safety concerns, bacteria (62%)and pesticides (62%) top the list. Consumer concerns aboutchemical additives (58%) and mad cow disease (57%) make upa second tier of safety concerns. Concerns about mad cowdisease did not increase significantly as a result of the first U.S. case of Bovine Spongiform Encephalopathy (BSE) in December2003, and in fact, currently are significantly lower than the 61percent concern level measured in November 2003. Other issues rated as lower concerns include hormones(50%), genetically modified foods (46%), antibiotics (45%) andirradiated foods (40%). The only issue that has shown asignificant increase in level of concern in the past year ischemical additives which increased from 50 percent inNovember 2003 to the current 58 percent. Specific food product safety concernsThe survey asks respondents to choose, from a list of sixfoods, the one food they are most concerned about in terms ofbeing safe to eat. Typically, only about 15 percent of consumerschoose beef as their food of highest concern. However, drivenby the intense media coverage surrounding the first U.S. BSEcase, the percentage choosing beef as their highest safetyconcern jumped in the first half of 2004. That concern moderated in the second half of the calendaryear. While the checkoff-funded BSE tracking research showedthat consumer confidence did not drop as a result of the BSEcase, the safety track surveys indicate that consumers weremore concerned about beef than usual. .ue19fc4b53b3f1aed9b27ab1bc225e28f , .ue19fc4b53b3f1aed9b27ab1bc225e28f .postImageUrl , .ue19fc4b53b3f1aed9b27ab1bc225e28f .centered-text-area { min-height: 80px; position: relative; } .ue19fc4b53b3f1aed9b27ab1bc225e28f , .ue19fc4b53b3f1aed9b27ab1bc225e28f:hover , .ue19fc4b53b3f1aed9b27ab1bc225e28f:visited , .ue19fc4b53b3f1aed9b27ab1bc225e28f:active { border:0!important; } .ue19fc4b53b3f1aed9b27ab1bc225e28f .clearfix:after { content: ""; display: table; clear: both; } .ue19fc4b53b3f1aed9b27ab1bc225e28f { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue19fc4b53b3f1aed9b27ab1bc225e28f:active , .ue19fc4b53b3f1aed9b27ab1bc225e28f:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue19fc4b53b3f1aed9b27ab1bc225e28f .centered-text-area { width: 100%; position: relative ; } .ue19fc4b53b3f1aed9b27ab1bc225e28f .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue19fc4b53b3f1aed9b27ab1bc225e28f .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue19fc4b53b3f1aed9b27ab1bc225e28f .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue19fc4b53b3f1aed9b27ab1bc225e28f:hover .ctaButton { background-color: #34495E!important; } .ue19fc4b53b3f1aed9b27ab1bc225e28f .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue19fc4b53b3f1aed9b27ab1bc225e28f .ue19fc4b53b3f1aed9b27ab1bc225e28f-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue19fc4b53b3f1aed9b27ab1bc225e28f:after { content: ""; display: block; clear: both; } READ: Airplane Warfare During World War I EssayTable 1 shows research results from the past five quartersregarding foods of highest safety concern to consumers. Consumers rate beef steaks and roasts topsamong proteins for safetyRESEARCH CH BRIEFSNOVEMBER 46 ISSUES UPDATE DECEMBER 2004 I S S U E SUPDATE2 0 0 4Key PointsAs indicated by grades given for safety, consumer confidence in beef steaks and roasts (76%) is higher than theconfidence in U.S. food in general (70%). In addition, beef steaks and roasts are in third place, behind only fruits andvegetables, in consumer confidence rankings of fresh food safety. Confidence in ground beef is significantly lower (64%) but relatively steady and hit highs for the year of 69 percent inMay and 67 percent in September, two months that bookend the seasonal grilling period. It may be significant thatE. coli O157:H7 recalls of ground beef were not a big news item in the summer of 2004. Consumer concerns about beef safety have declined to year-ago levels since being heightened by extensive mediacoverage surrounding BSE in the first half of the year. RESEARCH BRIEFS

Hamlet Essay Madness Vs Sanity Example For Students

Hamlet Essay Madness Vs Sanity Hamlet is mad, feigns madness or his pretense turns into real madness. Outlinearguments for all three and discuss. 1.Hamlet begins with guards whose mainimportance in the play is to give credibility to the ghost. If Hamlet were tosee his fathers ghost in private, the argument for his madness would greatlyimprove. Yet, not one, but three men together witness the ghost before eventhinking to notify Hamlet. As Horatio says, being the only of the guards to playa significant role in the rest of the play, Before my God, I might notthis believe / Without the sensible and true avouch / Of mine own eyes. (I.i.56-8) Horatio, who appears frequently throughout the play, acts as anunquestionably sane alibi to Hamlet again when framing the King with hisreaction to the play. That Hamlet speaks to the ghost alone detracts somewhatfrom its credibility, but all the men are witness to the ghost demanding theyspeak alone. Horatio offers an insightful warning: What if it tempts you towardthe flood, my lord, Or to the dreadful summit of the cliff That beetles oerhis base into the sea, And there assume some other horrible form Which mightdeprive your sovereignty of reason, And draw you into madness? Think of it. (I.iv.69-74) Horatios comment may be where Hamlet gets the idea to use a pleaof insanity to work out his plan. The important fact is that the ghost does notchange form, but rather remains as the King and speaks to Hamlet rationally. There is also good reason for the ghost not to want the guards to know what hetells Hamlet, as the play could not proceed as it does if the guards were tohear what Hamlet did. It is the ghost of Hamlets father who tells him,but howsomever thou pursues this act, / Taint not thy mind. (I.v.84-5) Later, when Hamlet sees the ghost again in his mothers room,her amazement at his madness is quite convincing. Yet one must take intoconsideration the careful planning of the ghosts credibility earlier in theplay. After his first meeting with the ghost, Hamlet greets his friendscheerfully and acts as if the news is good rather than the devastation it reallyis. Horatio: What news, my lord? Hamlet: O, wonderful! Horatio: Good my lord,tell it. Hamlet: No, you will reveal it. (I.v.118-21) This is the first glimpseof Hamlets ability and inclination to manipulate his behavior to achieveeffect. Clearly Hamlet is not feeling cheerful at this moment, but if he letsthe guards know the severity of the news, they might suspect its nature. Anotherinstance of Hamlets behavior manipulation is his meeting with Ophelia whilehis uncle and Polonius are hiding behind a curtain. Hamlets affection forOphelia has already been established in I.iii., and his complete rejection ofher and what has tr anspired between them is clearly a hoax. Hamlet somehowsuspects the eavesdroppers, just as he guesses that Guildenstern and Rosencrantzare sent by the King and Queen to question him and investigate the cause of hissupposed madness in II.ii. Hamlets actions in the play after meeting theghost lead everyone except Horatio to believe he is crazy, yet that madness iscontinuously checked by an ever-present consciousness of action which never letshim lose control. For example, Hamlet questions his conduct in his soliloquy atthe end of II.ii, but after careful consideration decides to go with hisinstinct and prove to himself without a doubt the Kings guilt beforeproceeding rashly. Even after the Kings guilt is proven with Horatio aswitness, Hamlet again reflects and uses his better judgement in the soliloquy atthe end of III.ii. before seeing his mother. He recognizes his passionatefeelings, but tells himself to speak daggers to her, but use none,as his fathers ghost instructed. Again, when in the Kings chamber, Hamletcould perform the murder, but decides not to in his better judgement to ensurethat he doesnt go to heaven by dying while praying. As Hamlet tellsGuildenstern in II.ii., I am but mad north-north-west: when the wind issoutherly I know a hawk from a handsaw. This statement reveals out-rightHamlets intent to fool people with his odd behavior. This is after Poloniusenlightened comment earlier in the same scene, though this be madness, yetthere is method int.Shakespeare