SOCIAL MEDIA MARKETING STRATEGY Essay Example | Topics and Well Written Essays - 1000 words

SOCIAL MEDIA MARKETING STRATEGY - Essay Example rightful(prenominal) as was the case in the early 1920s when television and radios were top-of-mind in the field of advertising, face-book, twitter, and other social networks have become popular trade and promotional sites for a number of companies (Wollan et al., 2011, p.56-65). Finding a workable and economical merchandise theme is the holy grail challenge for top markets today. Advertising lost incline and dominance of the media when internet accorded all the audience the ability and power to manage and run personalized message delivery systems. With facebook, myspace, linkerdIn, instagram, blogs, pinterest, foursquare, yelp, and twitter attracting more than 89% users, it is because essential for the executive markets to re-think marketing. However, as evidenced the collapse of top global companies which heavily invested in social-media marketing, the whole idea of intensive social media marketing system is more complex and nee ds to be critically examined (Wollan et al., 2011, p.56-65).... ctive Media Strategies to Market Mix The willingness and ability to develop diverse and new relationship with our clients is the key tool in integrating social media to match sustainable traditional market mix. By closely examining the 4Ps Marking Mix Model product, place, price, and promotion, it is noted that the success of marketing is based on the strength of connection established between the corporation and its target customers (Wollan et al., 2011, p.56-65). This is the sole objective in marketing as it was more than a decade ago. With the increased competition in every industry, firms takes advantage of current dynamics in social marketing- the biggest step in marketing and advertising phylogenesis as companies source for the most effective and best marketing strategy which connects them with their target audience. This raised the question on how marketing has changed over the last decade. peerless social media blog posted, I believe we are in the Toddler Phase of Social Media Marketing. Some companies will walk and talk faster than others - just now we ALL want to walk. And not intending to Coin a Phrase. Some marketing consultants and managers have also recommended the phrase Re-inventing Social Media as a solution to social marketing and market mix challenges (Wollan et al., 2011, p.56-65). Marketing Integration & Social Media Toddler Categories The first group of social media marketing toddlers is those companies which integrates their social media programs to match their marketing strategies. Though these companies register gains from such operations, they also make errors in the process. Their strategy is entirely founded on the principle of willingness, hence, they are naturally described as bump lovers. This does not